Most people have just accepted the fact that belts are uncomfortable and there’s nothing we can do about it.
Belts can be stretchy, comfy, hold their shape, and buckle with just one hand. But... only one company makes a belt like that.
It’s us. Groove Life. We made that belt. In fact, we’ve created a belt that is comfortable AND practical for the first time in history (well, since the cummerbund).
Now, you may be thinking, “What’s wrong with belts? I like mine just fine.” Okay. If you’re a fan of pinched hips, uncomfy cinching, time-wasting buckling and the zero-stretch lifestyle, be our guest. Those of you who are ready to check out the magic (and we say that literally) keep on reading. This one’s for you.
Where do we begin? We sat down and spent hours downing gallons of coffee and analyzing belt buckles, belt bands, belt loops… you get the idea. In the end, we implemented every bit of technology needed to create the ultimate belt or, as affectionately christened by Josh Gallagher, “The yoga pants of belts.”
We crafted this buckle out of the insanely strong, rare-earth neodymium magnets that will stay securely fastened throughout any adventure yet unfastens with just one hand. (We told you there was magic involved.) Check out this video to see - and hear - that glorious SNAP for yourself.
Snap. Done. That’s all there is to it.
Your good ol’ trusty-rusty leather belt may feel fine on the first standing try-on, but once you bend over, sit in a chair, or lean at all, that leather digs right into your side like your wife’s elbow. NOT ideal, that’s for sure. The Groove Belt band includes proprietary webbing that stretches just the right amount so your pants stay up and your inner organs stay happy. Even post-feast on Thanksgiving.
Unlike the fabric tactical belt of the 80s, 90s and today, this belt won’t pull a fold-and-scrunch move at the most inconvenient moment. The Groove Belt combines comfy stretch with durable, stiff webbing to keep its shape while you’re skydiving, bull-riding at the local rodeo, or fixing those pipes under the sink.
Unbuckling and readjusting your belt every time nature calls is a pain, and then you have the slack that just never looks good. The Groove Belt is simple, you adjust it once, right when it arrives on your doorstep and never adjust it again. The slack is hidden behind the buckle, just in case you hit the gym a little hard and develop Michael Chandler abs. The entire unbuckle process takes just one second and one hand.
In the time you save NOT adjusting your belt 50x per day you could be…
“You can adjust it for any size waist, whether that’s pre-Thanksgiving or post-Thanksgiving.” - Ott DeFoe, Bassmaster
“We wear The Groove Belt religiously with our hunting pants now,” Lakeisha says. “It’s a game-changer.” - Henry and Lakeisha Woodard, H.A.L.O. Hunting
“One of the coolest things that I don’t think enough people know about is that dadgum belt…. Once you’ve got it where you want it, you just pop it off, pop it on. I love that thing.” - Justin Martin, Duck Commander
Groove Life was created by adventurers for adventurers. We spend our days designing groundbreaking gear and getting it into your hands. In addition to The Groove Belt, we’ve also created breathable silicone rings and watch bands that last! If you’d like to learn a little more about what makes us different, check out our mission here.
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