My Cart
Celebrating Martin Luther King Jr. Day

Celebrating Martin Luther King Jr. Day

Posted by Joel Kneedler on

Here at Groove Life we love to honor the heroes who serve our country and our communities.

Whether local firefighters, members of the military, or volunteers at a homeless shelter, we love recognizing courageous people.

There is another category of hero, however, one embodied by the Reverend Martin Luther King Jr..

This weekend, as the nation pauses to remember the life and self-sacrificing work of Dr. King, we too want to acknowledge his humility and courage.

Listen, we get it. We are a silicone ring and tactical belt company. And, yes, we love to inspire adventure. But it’s one thing to risk your life jumping out of a plane, it’s another to risk it working to make life better for others.

When your final days are spent defending the rights of garbage collectors in Memphis, your humility and courage shine through.

In the history of America, few men have given more of themselves than Martin Luther King Jr. 

Some heroes change their communities.

Others change the world.

Groove Life®. Ready for Adventure™.