This is a great watch band...until it's not. It looks great, I get lots of compliments on it, comfortable, but then routinely after 4-6 months it falls apart. The stitching comes apart, the sides fray etc. Luckily it has a lifetime warranty, but they still make you pay $3 for a replacement each time which is stupid as it was Groove's fault that it fell apart. So if you're thinking of buying this, just know that you will need to deal with replacement of it yearly if not more often and tag on that extra shipping costs to your overall bill.
They also say that the little grooves in it prevent it from smelling. Wronggggg, it smells like rotten cheese after a few months of use and there are no good instructions on cleaning it. I have tried everything to get the smell to go away and it just doesn't.