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Fast Like a Cheetah

Ready to Ship In 24 Hours

No BS, icon of our No BS Warranty badge

No BS For Real

94 Year Warranty

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Safer Than Ft Knox

Secure Global Checkout


What's Awesome About It

Introducing our NEW collegiate watch bands.

Tons of watch bands claim to breathe—but, ours actually does. We took it to the next level by incorporating our cutting-edge, patented Grooves. Our exclusive breathable design keeps your wrists dry and rash free by allowing air in and moisture out. The medical grade silicone is flexible and comfortable, while maintaining a high level of durability. If you value performance, comfort, and individual style, this is the watch band for you! 


Apple Watch not included.

NCAA products can only be shipped to addresses within the US due to licensing restrictions. 

Made For

Grilling Meat, icon of a grill cooking

Grilling Meat

Sports

Dirty Diapers, icon of a diaper

Dirty Diapers

Looking Good, icon of a hand mirror

Lookin' Good

Adventuring

Durable, icon of a barbell with weights on the ends

Working Out


No Stretch,
No Shrivel,
No Compromise

  • Officially licensed NCAA gear to rep your team in style!

  • Inner Grooves allow air in and moisture out with a comfort radius to give you maximum breathability and performance.

  • Perfect Design with unique medical-grade materials for undeniable quality beyond any silicone ring that came before. In a class of its own.

    S/M designed for wrist sizes 160mm - 200mm

    M/L designed for wrist sizes 180mm - 220mm

    Anodized aluminum clasp clasp button

    Sport style clasp

    Premium medical grade silicone

    316 stainless steel integrated interface

    Compatible with series 1-6 Apple watch

  • Won’t hurt your finger when you’re in kegstand mode. You might wanna chill out though, you’re in your 60’s for crying out loud!

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Reviews and ratings

Why Groove Life?

No BS, icon of a bull head

Warranty

No BS lifetime warranty. Cut it, stretch it, lose it. No problem. We replace it.

Breathable, icon of a wind breeze

Breathable

Breathable grooves allow air to circulate & moisture to flow out.

Quality, icon of a badge with a check mark

Quality

Perfect design paired with premium materials make groove unique.

Style, icon of a pencil and ruler crossed

Style

Fresh styles, colors, and licensed designs. As unique as you.