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Fast Like a Cheetah

Ready to Ship In 24 Hours

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No BS For Real

94 Year Warranty

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Safer Than Ft Knox

Secure Global Checkout


What's Awesome About It

Authenticity. It’s something that we all desire, but social media, politics, and all the noise around us can distract us.

When we first encountered I Am Second’s White Chair Films, we could feel authenticity  reaching beyond the screen and into our hearts...pulling us away from our distractions and into focus. We had to be a part of it. Show your determination to Live Second with the Edge Indigo I Am Second breathable ring from Groove Life..

LIVE SECOND is a lifestyle.

Made For

Looking Good, icon of a hand mirror

Lookin' Good

Tracking bears, icon of a bear

Tracking Bears

Grilling Meat, icon of a grill cooking

Grilling Meat

Kicking Ass, icon of a donkey bucking

Kicking Ass

Adventuring

Tactical, icon of a pistol

Tactical


How about these?

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Reviews and ratings

Why Groove Life?

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Warranty

No BS lifetime warranty. Cut it, stretch it, lose it. No problem. We replace it.

Breathable, icon of a wind breeze

Breathable

Breathable grooves allow air to circulate & moisture to flow out.

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Quality

Perfect design paired with premium materials make groove unique.

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Style

Fresh styles, colors, and licensed designs. As unique as you.