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Fast Like a Cheetah

Ready to Ship In 24 Hours

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No BS For Real

94 Year Warranty

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Safer Than Ft Knox

Secure Global Checkout

What's Awesome About It

Equality. It’s a word often overused and under-lived. At the very notion of it most of us jump to agree with its principle, but how often do we really live it?

True equality requires action and sacrifice, so here at Groove we’ve decided to uphold the truest values of who we are by creating the Equality silicone breathable ring from Groove Life.

This ring is part of our Giveback collection. We’ll be donating a portion of the proceeds from the sale of each ring to benefit Black Girls Code.  An incredible organization that provides young and pre-teen girls of color opportunities to learn in-demand skills in technology and computer programming at a time when they are naturally thinking about what they want to be when they grow up.

Each ring has our patented groove’s with special ports for breathability, and a nice feel that perfectly contours to your finger for a perfect fit and relentless comfortability.

Get one for yourself and a family member and tell the world what you believe in! Keep Groovin’.

Made For

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Lookin' Good

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Tracking Bears

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Grilling Meat

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Kicking Ass


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How about these?

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Why Groove Life

No BS, icon of a bull head


No BS lifetime warranty. Cut it, stretch it, lose it. No problem. We replace it.

Breathable, icon of a wind breeze


Breathable grooves allow air to circulate & moisture to flow out.

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Perfect design paired with premium materials make groove unique.

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Fresh styles, colors, and licensed designs. As unique as you.