The commercial I saw on TV hooked me. Once it arrived, I found the operation to size and wear very simple and intuitive. I love the design of the hidden excess length. There's the perfect amount of stretch to the fabric. The magnet makes fastening and unfastening a breeze, yet super strong. The belt is very light weight and doesn't feel like I'm wearing a belt, but I have all the benefits. The buckle mechanism fits through my holster, which I was not expecting to work, just an added bonus. I hope I never have to use the 94 year warranty, but the peace of mind that it is there is amazing. I've been buying full grain leather belts and usually only get a few years use before I'm drilling additional holes to tighten it up because the leather is stretching. This invariably leads to a failure due to the new holes. That's $40-$60 evey purchase every few years. No more! You guys knocked it out of the park! I am recommending to anyone that gives me a few minutes of time.