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Fast Like a Cheetah

Ready to Ship In 24 Hours

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No BS For Real

94 Year Warranty

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Safer Than Ft Knox

Secure Global Checkout

What's Awesome About It

What does it mean to believe? The answer is different for everyone, and we all have something unique to offer. Even though we aren’t perfect people, we break down barriers when we share our stories and inspire each other to live for something other than ourselves.

I Am Second captures these stories of hope on film through riveting testimonials that have the power to change lives. We couldn’t be more stoked to partner with them for the I Am Second breathable ring from Groove Life.

It’s more than just an accessory. It’s a conversation starter. A symbol of your own faith journey and a chance to spread love anywhere that you go. Get one today and give a sense of purpose to your everyday gear.

LIVE SECOND is a lifestyle.


Made For

Looking Good, icon of a hand mirror

Lookin' Good

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Tracking Bears

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Grilling Meat

Kicking Ass, icon of a donkey bucking

Kicking Ass


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How about these?

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Reviews and ratings

Why Groove Life?

No BS, icon of a bull head


No BS lifetime warranty. Cut it, stretch it, lose it. No problem. We replace it.

Breathable, icon of a wind breeze


Breathable grooves allow air to circulate & moisture to flow out.

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Perfect design paired with premium materials make groove unique.

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Fresh styles, colors, and licensed designs. As unique as you.