About Us

What We Are About

At Groove we are about serving people through our products, inspiring people through our adventures, and reflecting God’s nature through excellence.

Serve People

Through our top-of-the-line products, outstanding customer service and intriguing content.

Inspire Adventure

By sharing our adventures in the wild, in business, and in life.

Reflect God

By striving for excellence in every aspect of our business.


What We Believe

We believe in building a culture that throws rocks at the status quo and at corporate-minded, impersonal relationships with our customers and with each other. We believe we can connect with every one of our customers to help them on their journey to greatness.

We believe that if we put our customers first no matter what, they will in turn help make us successful in our mission.

We believe money is simply a tool to accomplish our mission to serve people, inspire adventure, and reflect God.

We believe life is more than money and comfort. Therefore we don’t believe in “cashing out” or “retiring by the lake”. Those thoughts are the enemy.

We believe everyone is created by God for greatness, and we want to play a small part in our customers’ journey to it.

We believe we all have a legacy of adventure to live and leave behind. Are you ready for the adventure?


How It All Began

Alaska and wedding rings. These two things probably don’t always go together, especially to form a company, but for Groove it did.

Our founder, Peter Goodwin, needed a wedding band that was on par with his other adventure/work gear. Groove Ring was first thought of on the banks of the famous Moraine Creek in Katmai National Park.

While raising four young kids, building an adventure lodge, and running his guiding business, Peter worked nights for eight months perfecting the Groove Ring design. His focus? Finding the best materials and developing functional designs with an unlimited warranty.

Groove Ring was kickstarted in December 2015 and has grown to be the industry leader for active, adventurous people needing high quality products that match their lifestyle.


Who We Are

We are a fun loving, anti-corporate, adventurous group of misfits who love pushing the limits and questioning the status quo.

Our culture is one of freedom, hard work, and fun.

“I hate corporate cultures and strive to make Groove a place of endless autonomous creation. We are on a mission to serve our fans and build a culture of curiosity, adventurous risk taking, and outstanding results.” - Peter Goodwin, Founder

We're somewhat quirky and a little rough around the edges, but we’re eager to serve. We’re all pretty different, but share a common goal and vision.

Serve People. Inspire Adventure. Reflect God.

Meet the team

We started in Port Alsworth, Alaska, 150 miles from the nearest road with one employee. We’ve ended up just south of Nashville, one of the fastest growing cities in the U.S. We’ve recently renovated an old school building and now employ over 50 people. If you’re ever in the area, please come and say hi!

1220 School Street
Spring Hill TN


What's Next

As it’s often said, “Necessity is the mother of all invention.” We would agree. Groove started with a need for a breathable, tough, and safe wedding ring. We are passionate about pushing the limits in this category but have many other products in the works. We’ll bring the same quality and lifetime warranty to all of our future products, and you’ll love what we come out with next… guaranteed!

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