The belt you never have to adjust.
It all began with our proprietary webbing, engineered with just the right amount of stretch. We then designed the world’s baddest buckle, that snaps using rare-earth neodymium (ne·o·dym·i·um) magnets set in an A380 aluminum alloy.
Get your Groove Belt™ today and you’ll be wearing the toughest and most comfortable belt known to man.
“Extremely strong... feels like it was designed by NASA.”— Michael Chandler, MMA Fighter
“My only unhappiness is that it took you until I was 81 years old to invent and manufacture this belt.”— Owen G., Groove Life Customer
No BS lifetime warranty. Cut it, stretch it, lose it. No problem. We replace it.
Just the right amount of stretch to keep you feeling comfortable and flexible.
Perfect design paired with premium materials make groove unique.
Fresh styles, colors, and licensed designs. As unique as you.