Webbing
High-tenacity stretch webbing
(we spent 2 years dialing it in)
(we spent 2 years dialing it in)
Groove Belt®
Hero Flag Black/Black
Groove Belt®Hero Flag Black/Black
$69.95
In Stock
Color -Hero Flag Black/Black
WHY IT'S THE BEST IN THE WORLD
Set it once and never again. Dialed in perfect stretch for comfortable all day, work or weekends on the go. Fast one handed on and off with a smart magnetic buckle.
We make overbuilt, good-looking gear that we actually stand behind. The OG is the belt you grab every day because it does the job without getting in your way. The kind of belt you stop noticing, which is the highest compliment a belt can get.
Quick Proof
- All-day comfort stretch..not too little not too much
- Adjust once and never again.
- Secure, satisfying snap buckle.
- Built to hold its shape. No bacon belt here
- 94-year No BS Groove Guarantee
The Groove Belt contains high strength neodymium magnets. Do not wear if you have a pacemaker or any other medical device that may be affected by magnetic fields.
The problem this fixes
Most belts do at least one of these:
They loosen during the day, so you keep adjusting.
The Groove Belt® has a set it and forget it design. Once you adjust the belt to the proper length, never worry about it again.
They dig in when you sit or bend.
The Groove Belt® is comfier than sweatpants. These bad boys have just the right amount of stretch to keep you feeling comfortable and flexible.
They roll over, sag, or lose their shape…especially on that back beltloop
Our belt is made with the perfect blend of durable, stiff webbing and stretch. It’s going to stay on you like that bad tattoo from your last bro-country concert, without losing its form.
The extra strap flaps around and looks sloppy.
The Groove Belt® end is designed to neatly tuck behind the belt. For the occasional rogue fly-away, we’ve added our secure keeper loop. No more flap.
Buckle
Low-profile aluminum buckle
Closure
Magnetic + secure latch design
Fit
Micro-adjustable…one time.
Let's Keep You Alive
This belt contains strong magnets. Do not wear it if you have a pacemaker or a medical device that may be affected by magnetic fields.
If you need increased blood flow in your midsection you are golden 😉
What makes it awesome
We make overbuilt, good-looking gear that we actually stand behind.
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We build gear that works.
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We take care of people.
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We stand behind everything we make.
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We give you real value for what you pay.
Who Wears Groove
joe rogan
American comedian, podcaster, actor and mixed martial artist | @joerogan
philip rivers
NFL Quarterback
Michael chandler
MMA World Champion Fighter | @mikechandlermma
Michael Waddell
The Bone Collector | @officialbonecollector
FAQs
Sizing & Fit
Which size should I order based on my pant size?
Pant size 30–32 → Size S (Waist 28”–32”)
Pant size 33–34 → Size M (Waist 33”–36”)
Pant size 35–36 → Size M (Waist 33”–36”)
Pant size 37–38 → Size L (Waist 37”–40”)
If I am between sizes (e.g., a size 32 or 36), should I size up or down?
Size up is the way to go
Are the belt sizes "true to size" or should I account for extra inches?
There are a few extra inches in the slack of the belt!
Is there a size for "big and tall" customers (waist sizes 50–60+)?
Our OG belts go up to XXL
How much "extra webbing" is there once the belt is buckled?
About 4 -5 inches
Technical Specs & Materials
What is the exact width of the belt?
Buckle - 1.7” x 2.6” (0.4” thick)
Webbing - 1.4” wide (2.4mm thick)
Weight - 0.38 lbs
Is the buckle nickel-free/hypoallergenic?
There is a trace amount of nickel in the buckle, it contains 0.5% or less of nickel
What material is the belt webbing made of?
Nylon webbing with stretch tech (polyester).
Is the belt stretchy or elastic, and how much "give" does it have?
Just stretchy enough so when you eat too much dinner you are still comfy! So we say it’s “JUST RIGHT”
Is the buckle made of metal or plastic/polymer?
The buckle is made from anodized aluminum with N42 Neodymiun magnets and stainless steel screws
Usage & Functionality
Is this belt stiff enough for Concealed Carry (EDC) and holsters?
Absolutely! Top weight of just around 3lbs
Will the magnets in the buckle set off airport (TSA) or workplace metal detectors?
Yes our OG style will
Do the buckle magnets interfere with credit cards, phones, or pacemakers?
Do not wear our belt if you have a pacemaker or medical device. The belt contains strong magnets.
Is the belt suitable for work-intensive jobs (mechanics, construction, EMT)?
You can wear our belt anywhere you wear pants to! From the top of the mountain to the altar!
Does the buckle scratch easily (e.g., when leaning against a car)?
We do not suggest rough contact with any surface with the buckle. But the belt is made to be worn and enjoyed, and don’t forget our awesome Groove Guarantee!
Adjustments & Maintenance
How do I adjust the belt for the first time?
Simple watch this quick field guide HERE
Can I cut the excess webbing if the belt is too long, and how do I seal the end?
Yes and burn the end
Is the belt machine washable?
Not the OG belt but be sure to check out our Ultra belt
Does the belt loosen or "slip" throughout the day, or does it stay tight?
No, if this happens, please utilize the Groove Guarantee warranty that we offer HERE
Is the buckle easy to use for someone with limited hand strength (e.g., the elderly)?
Yes, customer reviews tell us so!
Customization & Sales
Are the buckles and belt straps interchangeable?
No we do not currently offer this
Can I buy just a buckle or just the webbing separately?
No not at this time
Can I mix and match different buckle designs with different belt colors?
No not at this time, but cool idea!
Reviews and ratings
Total 5 star reviews: 20.9k Total 4 star reviews: 1.3k Total 3 star reviews: 495 Total 2 star reviews: 189 Total 1 star reviews: 189
96%would recommend these products
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Reviews Summary
Generated by AI from 100 most recent customer reviews
Last updated 1 week ago
Customers say this belt is the best they've ever owned, with many purchasing multiple colors and giving them as gifts. The magnetic buckle system receives widespread praise for its secure locking mechanism and easy adjustment. Users appreciate the belt's durability, with several reporting years of daily wear without stretching or losing shape. Many reviews mention its excellent performance for concealed carry and everyday use. The belt accommodates weight fluctuations well and stays properly adjusted. While most customers love the comfort and functionality, a few note issues with slipping or loosening over time, and some very thin users find it uncomfortable on hip bones.
Customers Talked About
- Quality
- Comfort
- Adjustability
- Buckle
- Appearance
23,061 reviews
- Robert A.Verified BuyerHobbies & Passion Hunting/Fishing4 minutes agoHobbies & Passion Hunting/FishingReviewingGroove Belt Bronze/Dark EarthRated 5 out of 5 starsLooks and feels great
Definitely recommend great color combination with the ever so easy to use buckle system. Can’t go wrong.
- Eva S.Verified Buyer15 hours agoReviewingHero Flag Groove Belt Black/Deep StoneRated 5 out of 5 starsFeels good to wear
Can adjust easy to fit any size waist. Love it bought 2 more.