What the Top 3 Silicone Ring Brands Do (and Don’t) Have in Common
Who would have ever imagined silicone rings would become a legit replacement for metal wedding bands? I get it! People like us, who get sh** done, need a ring that can stand up to what we put it through. There are a lot of options now in the silicone ring market. They’re not all the same. Among the top brands on the market, there are significant differences.
- Quality - Make sure when you are searching for the perfect silicone ring, you find a company that uses only the best, medical grade silicone.
- Performance - Moisture control and airflow are two of the most important features of a premium silicone ring.
- Price - Although price is a consideration when you are looking for a safe wedding band, it should be considered through the lens of functionality, fashion, and comfort.
Before Groove Life exploded into one of the fastest growing outdoor brands in America, our founder, Peter Goodwin, hunted big animals and caught big fish in Alaska for a living. He couldn’t afford to lose a finger, so he was excited to find a ring he could wear in the rugged Alaskan Bush.
But, he quickly found out that the silicone rings that were on the market were uncomfortable and trapped moisture, leading to chaffing and a terrible smell. He even broke his first ring, which is what they are designed to do. Although he was thankful to still have a finger, getting a warranty replacement was not what we would call a stellar customer experience.
He decided he had to do something about the problems with his silicone ring experience:
- Lackluster performance
- Poor design
- Poor warranty/return policies
So, Peter designed a new kind of silicone ring and backed it with a ridiculous warranty. We want to tell you why we are different and break down Groove Life vs. Enso vs. QALO. Let’s go!
Groove Life (Groove Ring)
Hey, we admit it—we didn’t invent the silicone ring. But, we’re not afraid to claim that we designed the most functional ring on the market.
It’s not because of our superhero insight into the next best active lifestyle product, or our ability to design the perfect new product (that’s coming with our next few product releases 😂) that we’ve grown into one of the fastest growing brands. It came from our determination to design a ring that works for our outdoor lifestyle and still allowed us to show off the most important relationship in life (and look stylish doing it).
Eight months after Peter threw that first dysfunctional ring to the bottom of that 800-foot deep lake in Alaska, Groove Rings launched on Kickstarter. We attracted 611 backers for almost $18,000 in pledges. How did we meet our goal and take it to the next level? The secret is in the name.
Why Groove Ring?
Hypoallergenic, non-conductive, heat-resistant, safety stretch…blah, blah, blah.
Heck yeah, those technical terms mean a lot if you are in the silicone ring business. But, you just want to know that we give our lives to saving your finger and giving you an expression of your marriage that you’ll be proud to wear. That’s what WE are proud of.
The grooves make all the difference, and that’s why they are the namesake of our brand. The figure-8 shaped inner channels cover most of the surface of the inner ring, which means less of your skin comes in contact with the ring. Result: air in and moisture out. That makes for a crazy comfortable ring. In fact, it’s so comfortable, you’ll forget you have it on.
Groove’s Amazing 94-year Warranty
This is where it gets crazy! Break it, stretch it, lose it, or simply don’t like the color—we’ll replace it for free, no questions asked.
When Peter started his company, there was one absolute that he demanded of his employees. He was sick and tired of the BS he got from company after company when he would call to deal with a product issue. “Hell, when I’m trying to be your customer and you put me on hold for 27 minutes and then don’t solve my problem, you better believe I’m pissed.” - Peter
If there was one hill he was willing to die on, it was customer service.
That’s why we have a 94-year No BS guarantee that if you are unhappy for ANY reason, we’ll get you a new ring in the mail immediately. Test it. We stand behind it. And when you’re on the phone with our customer experience team, you’ll feel like you’ve just met your new best friend.
Groove Life has become so much more than a silicone ring company. We inspire adventure. You have mountains to climb, obstacles to crush, and we want to inspire you to live into your highest adventures. Being part of the Groove family means you have someone on your team who will push you toward success.
Groove’s Product Line
We have a ring for every active lifestyle and we invite you to come shop our styles! Our product lines include classic Groove Solids, Mossy Oak® and Kryptek® Camo, the uniquely patterned Aspire, patriotic Hero collections, the rugged Men’s Edge and Nomad lines and the King of All Rings—Zeus. We also offer a full line of the most breathable silicone watch bands on the market.
Another Kickstarter alum, the Salt Lake City-based Enso Rings was also founded in 2015 by founders Brighton Jones and Aaron Dalley. As athletic people with a passion for the outdoors, both were frustrated by the difficulty of wearing a ring with their active lifestyle. They had each gone through more than one band, and Brighton even sustained a serious ring-related finger injury. The two set out to create a safe, functional alternative to traditional bands, and launched a successful Kickstarter reaching $2,000 above their goal.
Safety Meets Style
Enso Rings are made from a single piece of silicone. Like most high-quality active rings, Enso bands are hypoallergenic, non-conductive, heat-resistant and made to stretch or break upon expansion.
Enso currently features several distinct Collections: Elements, Legends, Infinity, Ultralite and Women’s Stackables, which are extra thin bands that come in a variety of colors for mixing and matching.
The Symbolism Behind Enso
In the Zen school of Buddhism, Enso (otherwise known as the Circle of Enlightenment or the Infinity Circle) symbolizes strength, unity, enlightenment, single-mindedness, personal development, simplicity, cooperation and many more of human beings’ nobler aspects.
In alignment with these qualities, Enso has committed to making the world a better place by donating a portion of each ring sold to “organizations around the globe that are working to solve problems like hunger, poverty, disease, and protecting our planet.”
Enso offers a Lifetime Warranty on their rings if you run into any issues. Exchanges and returns are allowed, except for on clearance products.
Qalo was founded by two friends, Ted Baker and KC Holiday, who shared a common problem: frustration with the lack of wedding rings on the market for active lifestyles. Both Ted and KC loved their wives dearly, but their wedding bands were getting in the way of rock climbing, working out, surfing, and more.
So in 2013, they did something about it and started Qalo (an acronym for Quality-Athletics-Love-Outdoors) in Orange, CA. Like most high-quality silicone rings, Qalo’s are hypoallergenic, non conductive, heat-resistant and made to stretch or break upon expansion.
A Mix of Fun and Philanthropy
Qalo’s designers are perhaps the busiest in the field, since their site features more collections and a greater variety of colors than most. They currently feature lines such as the Strata, Outdoors, Stackables, Wedding, Q2X, and U.S. Military collections. However, not all of their creative stylings are just for looks:
Give Back Rings – Qalo partners with nonprofit organizations to design distinctive rings that let customers “wear their support,” while donating a percentage of each ring purchase to the specific cause it represents.
Thin Line Collection – These rings are specifically designed to be worn by and to show support for police officers, firefighters, and EMS personnel. A percentage of each sale supports these local heroes.
Qalo offers a one-time, anytime warranty on damaged or broken rings, as well 30-day return and 60-day exchange policies.
The Bottom Line
You’re the kind of person that needs outdoor accessories that will stand up to your rugged lifestyle. One of the best investments you can make is a high-quality, stand up to the test, functional, stylish silicone ring. Plus, no one wants to lose that valuable, metal symbol of your greatest commitment. Well...put it in a safe place and trust your silicone ring to do the heavy lifting for you.
Now, pick out your favorite ring! Get out there and crush every obstacle keeping you from reaching your max potential.
Groove at a Glance