The Groove Life Team
Mike manages our fulfillment department, loves to travel, and before finding Groove Life, was a local police officer for fourteen years. Thanks for your service, Mike!
Four time summer camp ping-pong champion, ‘Miami’ Mike manages and executes Groove’s digital marketing efforts (while he’s not eating, sleeping, or working out). So if you see a Groove Life ad that you love (or hate), thank Mike.
As Groove Life’s Creative Director and resident foreigner, who is still sore about the American Revolution (step down, DHS, he’s a US Citizen), George spends most of his time saying things in multiple different ways so that people understand him. He is a fan of craft beer, death metal, and designing cool things. On a good day, you’ll find George annoying Matt with loud music. On a bad day, he may be attempting to lick his own elbow.
Despite being a blood relative the famous gangster, John Dillinger, she is actually very nice. Heather can mainly be found designing beautiful things for Groove, taking photos, and playing video games. Don’t mess with her though.
Blake manages the office and wrangles Peter. He has a background in competitive ultimate frisbee, and loves to eat food, play music, and watch sports. All at the same time.
Private pilot, powered paraglider, watergarden designer, and grandfather of 18, Mark Goodwin, somehow finds time to keep Groove’s finances running smoothly.
Peter, Groove Life’s Founder and CEO, keeps us charging forward at break-neck speed. When not working on Groove LIfe, the one-time Alaskan wilderness guide and lodge owner can be found hunting, hanging out with his family, or enjoying a good bourbon and a cigar. The rumours of him riding a pet bear through the Alaskan wilderness are mostly unfounded.
Scott is our film-making, motorcycle-riding, boosted board fanatic, Video Content Manager. He was also a volunteer firefighter for two years. If you see any Groove video content, it’s highly likely Scott either filmed it, edited it, or set something on fire on camera.
Brother to Scott and one of EIGHT siblings, when not working on cars, racing drones, or flying airplanes, Graham can be found making stuff in our custom shop or cutting his own hair.
Trevor is passionate about MMA, video games, E-sports, and MMA. At Groove, he can be found running the engraving machines, creating beautiful rings for you, and talking about MMA.
Having almost died in the mountains of Nepal while riding on top of a bus (as you do), Chris found himself working in Operations and Finance at Groove Life. On occasion, Chris likes to run, sing, and play a guitar.
Mother of three grownup kids (a couple of whom work at Groove Life), Lori, leads our Wholesale Fulfilment team. When she’s not passionately shipping out Groove Life product you may find her scrapbooking or hanging out with her family.
While being one of the kindest, sweetest cat lovers you will ever meet, Wholesale Manager, Lana loves watching scary movies and listening to murder podcasts. She can also lick her elbow (also known on the street as a wenis). For real. Welcome to Groove Life.
While you may not think that drinking beer, riding horses, and going shopping go together...Addie will change your mind. Addie may just be the first person you talk to if you ever want to sell Groove Rings in your store!
Matt (CCO and first ever Tennessee Groove Life employee) is equally passionate about Groove Life, hunting, fishing, and building things...but mainly fishing. He once hit a homerun off a bunt (for real), and one time, Lana licked his elbow. On a good day you’ll find him directing all of Groove Life’s operations, on a bad day he’ll be complaining about the music being too loud.
Groove’s PR Director, Ahbra, works tirelessly to promote our brand and connect with influencers. On the rare occasion she’s not working, you may find her sewing, walking with her kids, and advocating for at-risk kids’ safety.. She also has a (not so) secret love of Matlock and all things Tom Selleck.
As our in-house Customer Service Lead, LJ is the definition of extrovert. When not making you guys (our customers) happy, LJ can be found hanging out with friends, with her dog, Oakley (like the sunglasses), or at one of many church small groups.
Black belt & Identical twin, Jonathan, works in our Wholesale Team. He loves to spend time with his wife, eat good food, and play pick up sports (not with his wife). He also loves to partake in daily tea time.
Loren is instrumental in Groove’s logistics fulfilment, and has become our default IT wizard. He likes to bike, hike, and play board games with his kids. Loren has also been known to tear up some hot yoga.
Kevin leads our custom shop team. Little is known about Kevin, but rumor has it that he enjoys gaming and woodworking. Rumor also has it that he finds joy in irritating his wife by using her hairbrush on his lustrous beard. Kevin served in the US Army for several years. Thanks for your service, Kevin!
Groove’s Project Manager and mom of 2 little girls, Amanda, keeps us all moving and in line, despite our best efforts. She’s apparently a boss at karaoke and when not outdoors or riding horses, loves a good dance off.