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The Groove Life Team

Mike Adcock

Mike manages our inventory, administrates our licensing agreements, and loves to travel. Before finding Groove Life, he was a local police officer for fourteen years. Thanks for your service, Mike!

Kevin Beasley

Kevin is responsible for molding Groove’s company culture, keeping our vision on track, and helping produce This Week at Groove. Kevin has been a business owner, a pastor, and is a dad to four, about to be five, kids!

Allison Bloom

Allison manages our e-com platforms and is a mom to 3 little girls. She is constantly looking for ways to improve and grow our online presence. Allison is a hardcore Packers fan (aren’t they all?) and can conduct entire conversations in movie quotes.

George Brooks

As Groove Life’s Creative Director and resident foreigner, who is still sore about the American Revolution (step down, DHS, he’s a US Citizen), George spends most of his time saying things in multiple different ways so that people understand him. He is a fan of craft beer, death metal, and designing cool things. On a good day, you’ll find George annoying Matt with loud music. On a bad day, he may be attempting to lick his own elbow.

Jake Clark

A member of our operations team, Jake, once managed to break his left arm 3 times in 5 years. Fortunately he’s better at trackin’ down expenses than not falling over. We’ve placed his desk in the middle of a ball pit just in case…

Heather Coggins

Despite being a blood relative the famous gangster, John Dillinger, she is actually very nice. Heather can mainly be found designing beautiful things for Groove, taking photos, and playing video games. Don’t mess with her though.

Grey Davis

Grey oversees much of our custom department. If you ever come to our offices and see Grey, you’ll also meet his canine sidekick, Camo. Grey is in the running for being nicest Groove employee. For real.

todd evans

Another former rockstar, Todd is the latest addition to our Graphic Design team. He is an incredible cook and also LOVES when people use Comic Sans font.

Blake Galloway

If you have a wholesale account, you will have talked to Blake. He has a background in competitive ultimate frisbee, and loves to eat food, play music, and watch sports. All at the same time.

Ben Godley

Ben joined Groove in June 2019 from Red Bull. He shoots, edits and helps direct much of our video content. The ultimate hipster, he loves Need to Breathe and craft coffee.

Mark Goodwin

Private pilot, powered paraglider, watergarden designer, and grandfather of 18, Mark Goodwin, somehow finds time to keep Groove’s finances running smoothly.

Peter Goodwin

Peter, Groove Life’s Founder and CEO, keeps us charging forward at break-neck speed. When not working on Groove Life, the one-time Alaskan wilderness guide and lodge owner can be found hunting, hanging out with his family, or enjoying a good bourbon and a cigar. The rumors of him riding a pet bear through the Alaskan wilderness are mostly unfounded.

Anna Green

Known as Fun Anna, Anna is the project manager for our Wholesale team. She loves Martin’s Bar-B-Que wings, was once in a country music video, and actually had cat scratch fever. For real.

Scott Harrison

Scott is our film-making, motorcycle-riding, boosted board fanatic, Video Content Manager. He was also a volunteer firefighter for two years. If you see any Groove video content, it’s highly likely Scott either filmed it, edited it, or set something on fire on camera.

Graham Harrison

Brother to Scott and one of EIGHT siblings, when not working on cars, racing drones, or flying airplanes, Graham can be found making stuff in our custom shop or cutting his own hair.


Previously a badass, southern, rock ‘n’ roll musician, Roman is now a badass, southern, customer experience marketer for Groove. He stays in touch with his roots by DJ’ing for Nashville’s 102.5 The Buzz radio station and has secret but fervent passions for roller coasters and storm chasing.

Brandon Howard

When not shredding some southern metal riffs and screaming into a microphone, you’ll find Brandon manning our lasers creating something cool. Ordered a custom design? Chances are Brandon had a hand in it.

Chris Huovinen

Having almost died in the mountains of Nepal while riding on top of a bus (as you do), Chris found himself working in Operations and Finance at Groove Life. On occasion, Chris likes to run, sing, and play guitar.

Cody hutchins

Cody organizes the chaos of Peter and George’s minds into executable and meaningful products. Fluent in Mandarin, Cody was a big hit with the ladies on his last trip to China. In unrelated news, Cody also has a Nike swoosh tattooed on his...leg.

nick johnson

A man of many words, Nick manages our fulfillment team. Nick loves Mississipi State and the Dallas Cowboys. So much so, that he named his dog Dak after the MSU and Dallas football player, Dak Prescott.

LeAnn Kaylor

LeAnne heads up our TryOn program. LeAnn’s passions include makeup and fashion, so it's no surprise she was crowned Mrs. Maury County in 2010 and won Best Smile in the Mrs. Tennessee pageant. She also survives on chocolate (of any form) & chardonnay.

Lori Klump

Mother of three grownup kids (a couple of whom work at Groove Life), Lori, leads our Wholesale Fulfilment team. When she’s not passionately shipping out Groove Life product, you may find her scrapbooking or hanging out with her family.

Ethan Lynn

Rivaling Peter and Blake G in the hipster beard stakes, Ethan is one of our newer Customer Experience members. His intimidating looks are offset by his friendly nature.

Lana Miller

While being one of the kindest, sweetest cat lovers you will ever meet, Wholesale Manager, Lana loves watching scary movies and listening to murder podcasts. She can also lick her elbow (also known on the street as a wenis). For real. Welcome to Groove Life.

steve missall

The man. The myth. The legend. Steve works on our fulfillment team. He’s also an experienced Real Estate Agent and a multi-talented musician!

Matt Mitchell

Matt (COO and first ever Tennessee Groove Life employee) is equally passionate about Groove Life, hunting, fishing, and building things...but mainly fishing. He once hit a homerun off a bunt (for real), and one time, Lana licked his elbow. On a good day you’ll find him directing all of Groove Life’s operations, on a bad day he’ll be complaining about the music being too loud.

Ahbra Northcutt

Groove’s PR Director, Ahbra, works tirelessly to promote our brand and connect with influencers. On the rare occasion she’s not working, you may find her sewing, walking with her kids, and advocating for at-risk kids’ safety.. She also has a (not so) secret love of Matlock and all things Tom Selleck.

Sarah Pharo

When not designing amazing things for Groove, part time vegan, artist and musician, Sarah will be rocking the crowds at songwriter nights, dreaming of New Jersey, and sporting Doc Martens. Fun fact - Sarah has an identical twin. Check out the latest Aspire designs - most likely, they were created by her.

Spencer Pruitt

The baby-face star of the Groove’s Project Adventure YouTube Series, you’ll see Spencer jumping out of planes and wrestling monster catfish. When he’s not risking his limbs, you’ll find him on our Wholesale Team. If you want a friend forever, bring him Panda Express.

Tammie Puls

Tammie works in the Wholesale Fulfillment Department at Groove. She has 3 grown daughters and 5 grand babies! You might not realize it, but if you ever meet Tammie, she has an intense passion for Jesus, hang gliding and anything involving speed and heights. Pretty much in that order.

Rachel Ramaswamy

Thanks to her dad being in the Army, Rachel has lived all over, including Italy & Germany. Her latest adventure is a solo backpacking trip through SE Asia. When Rachel is not international, you’ll find her gardening, hiking, or even delivering awesome customer service for Groove.

Sherilyn Reid

Sherilyn is a part of our marketing team and rivals Grey for the roll of ‘nicest Groove team member’. In unrelated news, Sherilyn is an incredible baker and lived in Amish communities growing up.

Garrett Scott

One of the nicest guys you’ll ever meet, Garrett, is our Director of Strategic Initiatives. He likes to chat, hunt, eat deer jerky, and talk about all things outdoors. Rumor has it that he is quite the dancer.

Kayla Stinson

Groove’s Art Director, Kayla, grew up in Kentucky. Luckily, she made it to Tennessee where she worked with George, Sarah, and Lana at another company, designing women’s fashion accessories before being persuaded to join Groove. Calm and collected, Kayla helps us stay on brand and moving forward in all our creative endeavors.

Loren Ware

Loren is instrumental in Groove’s logistics fulfillment, and has become our default IT wizard. He likes to bike, hike, and play board games with his kids. Loren has also been known to tear up some hot yoga.

Kevin Weber

Kevin leads our entire Fulfillment and Custom departments. Little is known about Kevin, but rumor has it that he enjoys gaming and woodworking. Rumor also has it that he finds joy in irritating his wife by using her hairbrush on his lustrous beard. Kevin served in the US Army for several years. Thanks for your service, Kevin!

Amanda Williams

Groove’s Project Manager and mom of 2 little girls, Amanda, keeps us all moving and in line, despite our best efforts. She’s apparently a boss at karaoke and when not outdoors or riding horses, loves a good dance off.

Spenser Woodard

Coming from restaurant management, Spenser happened to be talking to Peter and Katie while they were on a date. Spenser made such an impact that Peter basically hired him on the spot. After managing in our fulfilment warehouse, Spenser has taken on our Custom Experience team. Spenser is married to Chelsea and has a french bulldog named Nike. Yes. For real.

Ticia Workman

Brazillian export, Ticia, manages our rapidly growing Amazon platform. Coincidence that she also has ancestors from the Amazon? Probably not. She is a huge soccer fan and may just be the most organized person you will ever meet.

Diane Worley

Our Customer Service Specialist, Diane, is an undercover artist with a specialty in crochet and pottery. When not chatting with our customers, she likes to dabble with essential oils and herbal medicine. Diane has 2 daughters and one cat with a terrible attitude - the cat, not her daughters.