The correct term is ne·o·dym·i·um magnets. Yeah...they’re awesome, even if you can’t pronounce it. The magnet snaps the buckle in perfect place...oh and you can unlatch with one hand.. Just listen to that SNAP. If you have an ASMR fetish, try to hold it together. These bad boys snap and latch instantly. Honestly, latching your belt is now more addictive than Joe Exotic’s tiger.
“Extremely strong... feels like it was designed by NASA.”— Michael Chandler, MMA Fighter
“My only unhappiness is that it took you until I was 81 years old to invent and manufacture this belt.”— Owen G., Groove Life Customer
No BS lifetime warranty. Cut it, stretch it, lose it. No problem. We replace it.
Just the right amount of stretch to keep you feeling comfortable and flexible.
Perfect design paired with premium materials make groove unique.
Fresh styles, colors, and licensed designs. As unique as you.